What businesses need to understand is that where the perceived priorities and outward responsibilities match what millennials in particular expect of a business, the perception of that company is that it’s more successful, offering a better company culture to work in and are more likely to want to develop talent.
这种感知不仅有利于留住现有员工,而且在招募新工人和一般消费者的招聘中也有利益。
那么,企业可以开始弥合员工期望之间的差距以及公司已经在做什么?
第一港口之一是内部通信。Whilst not every business has the luxury of a dedicated internal communications team, the apparent perception gap could indeed be caused by the lack of knowledge specifically passed on from a business to its’ employees about the extracurricular work it may be carrying out, or it’s objectives in general.
This can begin to be addressed during the employee onboarding process where time can be spent to make clear to new recruits what the company’s goals and ambitions are, as well as any specific further endeavours which may benefit society or go beyond turning a profit and ensuring business success.