的作者
✔ Coaching Excellence
✔ Genius at Work
✔ Change Magic
✔ Learning Changes
✔ Plain Selling
✔ The Unsticker
✔ NLP in Business
✔ The NLP Practitioner Manual
✔ The NLP Master Practitioner Manual
✔ The NLP Trainer Training Manual
✔ NLP Skills for Learning
✔ Six Questions
I'm an expert in 'modelling' high performers; figuring out the hidden secrets of your highest performers and turning that insight into leadership, management and sales development programs that are perfectly aligned with your culture and business strategy.
My innovative approach has led to:
■ 700% increase in profitability for a leading global engineering company
■ 25% reduction in graduate development time and cost for a High Street retailer
■ 200% increase in sales conversion rates for a contact centre operator
I've written a book about this approach - Genius at Work - which you can find or order in all good book shops, and over the 12 years that I've been doing this, I've built up a library of what makes the highest performers across the world in different industries and cultures, containing the secrets of the very best:
■ Sales people
■经理
■ Problem solvers
■ Creatives
■ Mediators
■ Presenters
■ ...and many more!
On top of that, I have 13 years L&D experience across all market sectors and organisational levels; leadership and management development, coaching, NLP, sales, business strategy, and another 20 years corporate experience in technology and sales.
I've also written countless feature articles and many more books which I've ghost written for other people which have been very well received by the likes of the Daily Telegraph, CNBC, the Daily Mail, Dragon's Den's investors, Elite Business Magazine, Real Business and the Financial Times. While I can't tell you which books I've ghost written, my total number of books authored is over 20.
My answers
A really great example of two points, firstly that when there is no cost, time becomes the deciding factor and secondly that with no cost, there can be no value.
I wonder if there would be a way to express a cost for the course in terms other than money? For example, the cost of the course is 8 days of your time and your commitment to the process.
When we make a decision, we weigh up the cost and the return. With no financial cost, the return balances out, and then the time investment becomes a penalty rather than a price to pay.
I'm please to hear that. Micro-learning, bite-sized learning are ways to reduce the risk of the time investment which is the bit the client can't get back. I agree that the cost of the coaching must have been 'hidden' somewhere, and if there's no direct value for the supplier, how much are they going to really invest in delivery?
Qualifications, licensing, official courseware, accreditations and so on are all ways to imply credibility, to lower the barrier to a customer parting with money for something they have never bought before. You're right, the incumbent supplier has an advantage in this regard. Any decision we make is a compromise and a balance. By loading one side of the decision with implied credibility, we increase the cost that the customer will pay at a given level of perceived risk.
Interesting metrics. As with any marketing method, the important thing is the cost per customer, so what you've demonstrated is that you need 17 offered free courses for every 1 customer. When you know that, you can then find the most efficient way to target those 17.
Oh wait, it looks like he already has...
The British government has said that the teaching of Shakespeare should be compulsory in all schools, however following trials of the RSC's new underwater puppet theatre production of Hamlet, a school of young trout were said to be 'unimpressed'.
由于non-payment of protection money durnig the recession, the Mafia are sending so many business owners to 'sleep with the fishes' that they have now outsourced the operation to Asia.